For online stores, orders are the lifeblood of your business . Tracking orders can help you understand your customers’ purchasing behavior and make informed decisions to drive more sales.
Here’s what you need to track in terms of your order:
Total orders and revenue
Conversion rate (number of completed korean whatsapp number boy purchases/total number of visitors)
Number of repeat orders
How much people usually buy
How many units of an item you sold during a specific period.
Once you figure out which factors contribute to larger orders, you can use those strategies to encourage customers to come back and place larger orders. For example, if you notice a spike in orders after you offer free shipping when you spend a certain amount, you can use that strategy again to increase sales.
Tracking Finances
Track your financial flows, understand how your business is performing and gain insights into the future.
Here are the accounting metrics you need to pay attention to as an online store owner:
Your store revenue
spend
Average order value, ie. how much Mass Design money you make per order
Average revenue per customer and visitor , IE. , how much money each customer brings you .
Tracking these numbers is essential to understanding your store’s financial health and making improvements . For example, if your average order value is low , you can focus on upselling or cross-selling strategies to increase revenue per order .
Tracking Marketing Metrics
Customers access your store through multiple channels , including ads , email, social media, and more. By pinpointing the sources that have a greater impact on your orders , you can optimize your marketing strategies effectively .
Here are the marketing metrics you should track in your online store :
Performance of your marketing campaigns , such as click-through rates and conversion rates
Where your orders are coming from (IE., order sources ).
How to Track Your Online Store Performance
While there are various tools for tracking your business KPIs , it’s much easier to track your online store performance where you manage your business .
If you sell online using the Ecwid by Lightspeed ecommerce platform , not only do you get a powerful online store , but you also get valuable insights into its performance directly where you manage it all – in your Ecwid admin .
